Group advertising

One of the main services we offer is a large, shared, single-page postcard that is mailed out monthly to 10,000 homes in targeted neighborhoods. The postcard measures 9x12 inches and features advertising spots for 17 different businesses.

 

Repeat exposure is essential for any successful advertising strategy. However, for most small business owners, the high cost of advertising presents a major challenge. Sending out 10,000 postcards can cost over $6,000 for a single mailing.  Trying to sustain that month after month for consistent exposure is nearly impossible for small businesses trying to compete against larger, well-funded companies. This is where shared advertising makes a significant difference. Instead of paying $6,000, you could invest as little as $325.

 

Does shared advertising devalue your business? Not at all! Think of it this way— all it takes is one ad to catch someone’s attention and convince them to keep the entire postcard, giving your brand repeat exposure over and over again. Even if they don’t have a use for your services, they see your business so often that if someone they know needs those services, they are likely to remember and recommend you over a competitor.

 

How does this stack up against other shared mailers, like those in envelopes or magazines? These other styles don’t even compare for a few reasons:

 

  • "Front Page" Exposure - Every ad inside a booklet, envelope, or magazine is hidden, whereas these postcards are sent as-is. Every business is immediately visible, so the value is instantly clear. All it takes is one ad to convince someone to hold onto it.
  • Billboard-Style Advertising - This postcard is HUGE! At 9x12 inches, it will be the largest piece of mail in the mailbox. Envelopes and magazines can be thrown away without even being opened, but this card is nearly impossible to miss.
  • No Competitors - The shared postcard is exclusive—there are no competitors in your category. Your business will be the only one of its kind.

 

We currently offer a shared postcard in the Suwanee area.  Check out the The Suwanee Spolight website to see the pricing options and to reserve a spot.